A Distant Threat? The Framing of Climate Futures Across Four Countries

Abstract

Future scenarios of a changing climate are not only an integral part of climate research, but they are also part of media coverage on climate change. Such reporting affects how people imagine the future to be, as well as their current and intended behaviors. Hence, this article made use of a quantitative, manual content analysis with qualitative and automated approaches for sample construction, to analyze the framing of climate futures in journalistic media across four countries (Germany, India, South Africa, and the United States; n = 1 010). Four frames were identified: “Solutions to climatic and social consequences”, “Distant threats to humanity”, “Economic opportunities”, and “Distant threats to ecosystems” – these frames describe different climate futures, with only a few differences between Global North and Global South countries. Implications for climate change communication will be discussed.

Guenther, L. /  Meyer, H. /  Kleinen-von Königslöw, K. / Brüggemann, M. (2023). A Distant Threat? The Framing of Climate Futures Across Four Countries. Environmental Communication, 17(7), 775–793. DOI: https://doi.org/10.1080/17524032.2023.2253500.