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Research on the Transformations of Journalism and Public Communication

Providing open access to publications (co-)authored by Michael Brüggemann

Research on the Transformations of Journalism and Public Communication

Month: January 2003

Crossmedia: Schritt für Schritt (2003)

Abstract

Eine Untersuchung der Cross-Media-Strategien führender Qualitätsmedien legt offen, welche Faktoren zum Scheitern führen und wie Print und Online erfolgreich vernetzt werden können.

Brüggemann, Michael (2003): Crossmedia. Schritt für Schritt. In Message. Internationale Fachzeitschrift für Jornalismus (1), pp. 18–21.

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Author MBPosted on January 1, 2003February 1, 2020Categories Journal articles

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