International organizations (IOs) face a number of communicative challenges that are related to their two defining features: They are public organizations bound to norms and restrictions that do not apply to private organizations and they communicate at the supranational as well as at culturally diverse local levels. This limits the capacity of IOs to effectively reach out to their publics. Yet IOs do not only act as comparatively weak strategic communicators. They also serve as arenas of communication and exert influence by providing the set‐up of political communication processes at the transnational level.
Brüggemann, Michael (2016): International Organizations. In Gianpietro Mazzoleni, Kevin G. Barnhurst, Ken’ichi Ikeda, Rousiley Maia, Hartmut Wessler (Eds.): The International Encyclopedia of Political Communication: Wiley-Blackwell. Available online at https://doi.org/10.1002/9781118541555.wbiepc151.